This accredited program takes candidates through 7 key steps in setting up a viable business.
The course is highly interactive requiring candidates to become their business, to live it, breath it, leave their comfort zone to achieve their goals. To sell themselves as part of selling their business idea
It focuses on developing an entrepreneurial mindset and worldview as part of identifying potential opportunities.
It provides insight and understanding as to how to test a business idea against market realities and competitors
It guides start-up entrepreneurs through the stark reality of failure and how to use this as part of a journey to success.
The course highlights the importance of quality products and services as well as demystifying the “dark art” of marketing.
Competitiveness, financial management, and sustainability are covered in the last part of the course.